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Dating back to the 14th century, this street became famous when Pius V decided to install a fountain adorned with a statue called by the locals “er babuino” (“the baboon”). Given the large concentration of high-end designer shops, since 2002 this elegant downtown area is twinned with New York’s Madison Avenue.

Published by Markonet Piazza Navona 45, 00186 Roma - Partita IVA: 12528191005 -

Rome Tribunal Registration no. 56 del 23.03.17

Director Stefano Zerbi - Editing: Valeria De Mitri Pugno