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Publius Aelius Hadrianus (117-138 CE) was the first Roman emperor to show off a full beard, according to many historians, to disguise a scar. In that times, shaving was actually a true torture, often the cause of permanent slashes and infections: it is not surprising, then, that so many citizens of the Empire followed merrily the trend set by their sovereign, reinvigorating the image of hairy and macho man.

Check in Rome - a project by Markonet in cooperation with Aeroporti di Roma and Codacons | director: Stefano Zerbi