BVLGARI, THE STORY, THE DREAM
Until November 3
Museo Nazionale del Palazzo di Venezia – Via del Plebiscito, 118
Museo Nazionale di Castel Sant’Angelo – Lungotevere Castello, 50
Tel. 06 0608 | www.turismoroma.it
Until November 3, 2019, Palazzo Venezia and Castel Sant’Angelo host “BVLGARI, the story, the dream” that celebrates the famous Italian brand, from a small family-run business to a global luxury symbol that has established itself as an extraordinary example of success for Made in Italy in the world.
The project was conceived by the Polo Museale del Lazio, directed by Edith Gabrielli, and made up of contents selected by a scientific committee, composed of leading exponents of the academic world.
The narration starts from 1884 telling the story of the Company since its foundation, when Sotirio Bulgari, a talented Greek silversmith arrives in Rome in search of fortune, and tracing family anecdotes, commercial strategies and creative intuitions until the early 1990s.
To excite and amaze are the originality of the creations, the excellence in manufacturing, the taste for color, the sumptuous volumes and the rounded lines of the jewels on display that are part of Bulgari’s Heritage Collection together with some unique creations on loan from important private collections.
The exhibition itinerary is enriched by unpublished archival documents, old photographs and films covering over one hundred years of the Maison’s history, mirror of the economic, social and daily life events of the time, also witnessed by the success of the brand at wealthy clients and at the protagonists of social life.
The jewels of the Heritage Collection, some of which are shown to the public for the first time, are the elegant counterpoint to high-fashion clothes from the private collection of Cecilia Matteucci Lavarini which also offers, to the most attentive look, vivid suggestions about taste and trends in the different periods of the prestigious Maison’s history.
Irresistible, therefore, are the precious jewels belonging to and worn by iconic divas such as Elizabeth Taylor, Gina Lollobrigida, Ingrid Bergman, Anna Magnani and Audrey Hepburn, real incarnations of the blazing “Dolce Vita” and in part responsible for the international fame achieved by the brand after the second post-war period, when the economic boom and a renewed urge of life marked the rebirth of Rome and all Italy.
The exhibition plays on the concept of “temporal passage”: the mannequins wearing the sumptuous dresses, placed on arched installations and staircases, are at the same time spectators and protagonists of the various epochs told.